I'm on a mission ...

... to transform my business.  You might remember, early August I completely dismantled my sample collection and started over.  Last weekend, after five weeks of intense focus, I finished my wholesale catalog, an enormous amount of work, but it was truly a labor of love.  I sent out email links to existing accounts and followed up with mailing hard copies of the catalog on Monday.  Here's the cover. 

I've started in on the website redesign and am loving the look of it.  I was hoping to build the new site on a new platform and have ecommerce straight away, but I've got too much going on to learn a new program and my old software will just have to do ... at least for another month or so. 

As if designing a new website and relaunching my wholesale business is not enough, I'm also in the middle of collaborating on a very special collection of jewelry.  I'm about to bust with excitement and dying to share, but I'm not quite ready to divulge the details ... let me just say this is a major opportunity and an enormously cool project.

And my life's getting even more interesting ... A couple of days ago, I had this very compelling dream.  I'm riding along in a car with someone I perceive to be a friend although she doesn't look anything like the person.  I'm in the passenger seat.  We're barreling along a two lane road and coming up fast on a fork in the road.  Considering our speed, I'm fully prepared for us to take the main road curving to the right, not quite as prepared to take the left fork which is a dirt/gravel mountain road.  I am wholly unprepared for what we actually do ... keep going straight over a grassy embankment and down a precipitous slope.  I see where we're going and am thinking, "OMG, we're going to die."  Only we fly over the embankment and continue barreling along down the steep grassy incline and I'm thinking, "Well, this isn't as bad as I thought it would be" ... and then I wake up.  Gotta say, this one's pretty obvious, dontcha think?

It's been a crazy week and that dream has really stuck with me.  So in the spirit of taking the unexpected way and the road NOT traveled, I've decided to do some studio cleaning.  I'm going to be listing a bunch of new pieces on Etsy ... I've got discontinued samples as well as pieces that I've made along the way and have never tried to sell.  I'm going to have a sale starting today.  Etsy peeps will get, for the first time ever, 40% off everything.  And here's the big payoff for my blog and Facebook followers ... you, my beloved community, can enter the coupon code COMMUNITYDEAL for an unprecedented 50% off and the sale will run through September 22nd. 

I mean business here.  Looks like it will be tomorrow, but I'll be listing at least 4 new necklaces and 2 dozen pairs of earrings ... most of which have never been seen.  I love all the work I make and am not really a fan of sales, but it's just time to move on.

So the COMMUNITYDEAL coupon is active and you can go ahead and use it ... just be aware that over the weekend, I'll be listing a bunch more work.

onward!
l i g a - kvk